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Wonder Works supporting video streaming technology and digital content distribution in the Japanese market.

Challenges

  • Navigating Japan's complex regulatory environment to ensure full compliance.

  • Localizing the product to meet specific Japanese market requirements, including language and technical adaptations.

  • Developing a hybrid launch strategy that effectively combined online promotions with physical retail presence.

Solutions

  • Regulatory Compliance: Conducted thorough analyses to align the product with Japanese laws and regulations. Partnered with legal and technical experts to adjust features and functionalities.

  • Localization: Collaborated with local teams to translate and adapt the user interface, ensuring the product met the cultural and technical preferences of Japanese consumers.

  • Integrated Launch Strategy: Rolled out a coordinated launch campaign that leveraged both digital marketing and traditional retail setups, ensuring widespread visibility and availability.

Results

  • The launch was a resounding success, garnering significant media coverage with over 100 features in magazines and online platforms.

  • Established a strong market presence, maintaining robust sales that led to total revenues of approximately $20 million.

  • Enhanced brand recognition and customer loyalty, setting a solid foundation for future product releases in the region.

SHOWCASE 01

Launch Strategy for a Video Streaming Device

Executed a strategic launch for a cutting-edge video streaming device tailored to meet Japan's strict regulatory and market standards. The project involved comprehensive regulatory compliance checks, obtaining necessary certifications, and implementing a localized launch strategy that integrated both online and offline retail channels.

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